VIAVIA

An International Roman Landscape Full of Stories and Experiences 

Between 2025 and 2027, 13 partners from the Euregio will work together to bring the Roman past to life. Via Via is a Roman Route trip where visitors will discover 9 Roman attractions across Belgium, the Netherlands, and Germany. The project aims to offer visitors a unique journey through history, crossing national and linguistic borders. 
  
Cross-Border Collaboration 
13 partners from Belgium, the Netherlands and Germany are joining forces to make this project a success. Among them are the municipalities of Maastricht, Simpelveld, Voerendaal and the cities of Tienen, Tongeren, Jülich and Aachen. Other participants include institutions such as Museum Zitadelle in Jülich, the Gallo-Roman Museum in Tongeren, Centre Céramique in Maastricht, the Roman Museum in Heerlen, Via Belgica, and Erlebnisraum Römerstrasse. Additionally, the universities of Liège and Utrecht (Constructing The Limes) are involved as knowledge partners. 
 
Entrepreneurship and Experience 
This unique route offers more than just history. We are involving entrepreneurs who will translate Roman stories into unique projects. Think of local products, handcrafted souvenirs, and culinary experiences. Collaboration with touristic experts and the universities of Utrecht and Liège ensures a historically accurate and economically impactful experience. 
 
9 Roman Hotspots 
VIA VIA will offer an exciting Roman experience at 9 unique locations starting in 2027: 

Tienen – an interactive walk along Roman sites 
Tongeren – an interactive walk along Roman sites 
The Gallo-Roman Museum in Tongeren – an immersive room 
Maastricht – interactive exhibits at Centre Céramique and Hotel Derlon 
Voerendaal – interactive landscape element at Villa Voerendaal 
The Roman Museum in Heerlen – an immersive room 
Simpelveld – a cross-border Roman landscape park 
Aachen – Roman city walk 
Jülich – interactive exhibition at Museum Zitadelle 
  
Contribution 
The Interreg Meuse-Rhine program recognized the VIA VIA tourism project as a good initiative for an implementation amount of €4,567,252.40 and granted an ERDF contribution of €2,283,626.17. The project is also supported from the European Union, and co-financing has been provided from the Wirtschaftsministerium Nord-Rhein Westfalen and Regio Deal Parkstad Limburg.  
 
Via Belgica 
The Via Belgica project is the initiator of this collaboration. Via Belgica is a partnership between the municipalities of Maastricht, Meerssen, Valkenburg, Voerendaal, Heerlen, Simpelveld, Kerkrade, and the province of Limburg. Heerlen is the lead partner of the project.